Description
LG 27U731SB-W Smartchoice 68 cm 27 Inch UHD IPS Smart Monitor, webOS26, Wi-Fi, Bluetooth, Miracast, AirPlay, Speakers 5WX2, HDMI, USB-C (PD 65W), Slim Stand, 3-Side Virtually Borderless
The LG 27U731SB-W is a versatile 27-inch 4K UHD Smart Monitor designed to combine high-resolution visuals, everyday productivity and home entertainment in one display. Featuring a 3840 × 2160 IPS panel, 60Hz refresh rate, 350 cd/m² brightness and HDR10 support, it delivers detailed images and clear visuals for office tasks, streaming, browsing and multimedia.
Powered by webOS 26, the monitor provides access to supported streaming applications, LG Channels, web-based productivity tools and compatible cloud gaming services without always requiring a dedicated computer. Its built-in smart features make it easy to switch between work and entertainment from a single screen.
The LG 27U731SB-W also supports USB-C with 65W Power Delivery, allowing compatible laptops to connect and charge through a single cable. With Apple AirPlay 2, Screen Share, Bluetooth, Wi-Fi, LG ThinQ Home Dashboard and Magic Remote support, it offers flexible connectivity and convenient control for modern connected homes.
27-Inch 4K UHD IPS Display
The LG 27U731SB-W features a 27-inch IPS display with a 3840 × 2160 4K UHD resolution.
With four times the pixel count of Full HD, the 4K display provides detailed text, sharp graphics and clear images for everyday computing and entertainment.
The IPS panel offers 178° horizontal and vertical viewing angles, helping maintain consistent image quality when viewed from different positions.
The display is well suited to:
- Office applications
- Document editing
- Web browsing
- Online learning
- Photo viewing
- Streaming and entertainment
- Multitasking
- Everyday productivity
4K Resolution for Work & Entertainment
The 3840 × 2160 resolution provides a detailed workspace for users who want a monitor that can handle both productivity and entertainment.
The additional resolution is useful for viewing detailed images, reading documents, managing spreadsheets and enjoying compatible 4K video content.
The 16:9 aspect ratio also works well with standard desktop applications, streaming services and multimedia content.
HDR10 for Enhanced Visual Detail
The 27U731SB-W monitor supports HDR10, allowing compatible content to use HDR picture information for an enhanced viewing experience.
HDR processing is designed to improve the presentation of highlights, shadows and colour detail in supported content.
Combined with the 4K IPS panel and 350 cd/m² brightness, HDR10 adds flexibility for watching compatible movies, shows and videos.
webOS 26 Smart Platform
The LG 27U731SB-W uses webOS 26 to provide a built-in smart entertainment and productivity platform.
With a network connection and access to supported apps, users can enjoy content directly from the monitor without connecting a separate computer or streaming device for every task.
The smart platform supports a range of everyday activities, including:
- Streaming movies and TV shows
- Watching online videos
- Browsing supported web content
- Accessing compatible cloud gaming services
- Using supported productivity applications
- Switching between work and entertainment
Application availability and service requirements may vary by region.
Home Office Productivity Without a Dedicated PC
The monitor’s webOS platform supports selected productivity features that allow users to access compatible applications and online services directly from the display.
The Remote PC functionality can also provide access to a compatible remote computer when configured and supported.
This makes the LG 27U731SB-W useful for users who want a streamlined home-office setup without needing a dedicated PC connected at all times.
Seamless Streaming with LG Channels
The integrated smart platform provides access to supported streaming apps and LG Channels.
Compatible services may include Netflix, Prime Video, Disney+, YouTube and Apple TV, depending on regional availability, app support and subscription requirements.
LG Channels brings supported live and on-demand content together in a convenient interface, helping users discover entertainment without constantly switching between external devices.
LG Gaming Portal for Cloud Gaming
The LG Gaming Portal provides access to supported cloud gaming services and compatible webOS games.
Depending on availability in your region, supported services may include GeForce NOW and Amazon Luna, with other services subject to regional rollout and compatibility.
Cloud gaming allows users to play supported titles without a dedicated gaming PC or console, provided they have a compatible controller, suitable internet connection and any required subscription.
The monitor’s 60Hz refresh rate makes it more appropriate for casual and everyday gaming than high-refresh-rate competitive gaming.
USB-C with 65W Power Delivery
The LG 27U731SB-W includes USB-C connectivity with up to 65W Power Delivery.
For compatible laptops, USB-C can simplify the workstation by providing supported display and data connectivity while charging the connected device.
This is especially useful for:
- USB-C laptops
- Home-office workstations
- Hybrid work setups
- Everyday productivity
- Minimalist desk configurations
Charging and display functionality depend on the connected device and supported USB-C capabilities.
AirPlay 2, Screen Share & Bluetooth
The monitor supports wireless connectivity features for compatible devices.
Apple AirPlay 2
AirPlay 2 allows compatible Apple devices to stream or mirror supported content to the monitor.
Screen Share
Screen Share provides wireless mirroring for compatible devices, including supported Android devices.
Bluetooth
Bluetooth provides wireless connectivity for compatible accessories and audio devices.
Together with Wi-Fi, these features offer convenient options for sharing presentations, displaying photos, streaming content and connecting compatible devices.
LG ThinQ Home Dashboard
The LG ThinQ Home Dashboard helps users manage compatible smart-home devices from the monitor’s smart interface.
When connected to supported devices and services, it can provide a central location for viewing and controlling compatible products.
This makes the monitor useful for households that want to combine everyday computing, entertainment and smart-home management on one screen.
Magic Remote Support
The LG 27U731SB-W supports compatible LG Magic Remote functionality, providing convenient navigation through the smart interface.
A compatible remote can make it easier to browse apps, select content and access supported monitor functions without relying entirely on a connected keyboard and mouse.
Remote availability and included accessories should be confirmed for the exact regional package.
Built-In Speakers & Everyday Audio
The 27U731SB-W monitor includes built-in speakers for convenient everyday audio.
The integrated speakers are suitable for:
- Streaming
- Video playback
- Online classes
- Presentations
- Video calls
- General entertainment
For more powerful bass or specialised listening, compatible external speakers or headphones may be preferred.
HDMI & USB Connectivity
The LG 27U731SB-W provides multiple connections for compatible computers and accessories.
Connectivity
- 2 × HDMI
- 2 × USB-A 2.0
- 1 × USB-C with up to 65W Power Delivery
- Bluetooth
- Wi-Fi
- Headphone connectivity
The two HDMI ports allow users to keep multiple compatible sources connected, such as a laptop, desktop computer or gaming device.
The USB-A ports provide connectivity for supported peripherals and USB devices.
Tilt-Adjustable Stand
The included stand supports tilt adjustment, allowing users to position the display according to their preferred viewing angle.
This provides flexibility for home offices, study desks and entertainment setups.
For alternative mounting options, check the exact regional specification before selecting a monitor arm or wall mount.
Slim Design for Modern Workspaces
The LG 27U731SB-W features a slim, contemporary design intended to complement modern interiors.
Its 27-inch screen provides a useful balance between workspace and desk footprint, making it suitable for home offices, bedrooms, study areas and everyday entertainment spaces.
Ideal For
- Home Office Users
- Office Professionals
- Students
- Remote Workers
- Streaming & Entertainment
- Web Browsing
- Document Editing
- Smart-Home Users
- Casual Gaming
- Cloud Gaming
- Multitasking
- Compact Workstations
- Everyday Computing
Key Highlights at a Glance
- LG 27U731SB-W Smart Monitor
- 27-Inch 4K UHD IPS Display
- 3840 × 2160 Resolution
- 16:9 Aspect Ratio
- 60Hz Refresh Rate
- 5ms Response Time
- 350 cd/m² Brightness
- 1500:1 Contrast Ratio
- HDR10 Support
- webOS 26
- Smart Streaming Apps
- LG Channels
- LG Gaming Portal
- Apple AirPlay 2
- Screen Share
- Bluetooth
- Wi-Fi
- LG ThinQ Home Dashboard
- Magic Remote Support
- USB-C with 65W Power Delivery
- 2 × HDMI
- 2 × USB-A 2.0
- Built-In Speakers
- Tilt-Adjustable Stand
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